Role of Keywords in Improving Website Traffic

Keywords are an excellent tool to improve website traffic. A keyword is basically a word or a phrase used by web surfers while searching for data on a search engine. By using the right keywords in the right amount, you can tremendously improve traffic to your site. This is one of the basic concepts of internet marketing. You must link pages to one another or to other websites on your site. But to do this, you must have the right anchor text. Anchor text is basically the keyword used while adding the link.

If you use the correct keyword for your anchor text, there are higher chances of the link being taken in by search engines for their results. Good keywords must be relevant in the context and must not be strongly competed for. The keywords you select must be useful and relevant. You could build relationships with other sites to promote each other and use those links as well. The usage of keywords is very important and must be looked into. Putting them in the wrong places won’t do you any harm but putting them in the right places will benefit you greatly.

The places you must put your keywords in are: Titles: The title of your article or post is the place that is most important for placing your keywords. Other websites can link to your site through the title, using it as anchor text, if you include keywords in your title. Search engines will give you higher ranks if there are keywords in your title as they can find your articles by the title itself. This will cause traffic generation for your site. Header tags: These signify the matter under each section to search engines. If your header tags have keywords, then search engines will assume that the content under it is about the keyword. Alt tags: It is highly advised to have images on your site. Images are recognized by search engines through their alt tags or description tags. So, having keywords in it will be of high advantage as it will help improve website traffic and get business.