Until now, many internet marketers have not resolved failure in their ranking approach since they have been penalized by the past Google algorithm updates. Though some manage to keep their ranking on top of Google’s search engine, it is still vital to know the 2013 Search Engine Factors that will help boost web pages’ ranking ability without fear.
Every two years, a team of SEO pros from MOZ conducts a study on Search Engine Factors. I have summarized the results from their study below. Learning the factors integral to beef up ones website ranking potential is fundamental if you want your business to be visible online.
Here are the findings of Moz’s 2013 search engine factors study:
1. Page Authority – showed high correlations compared to other metrics
The result from Moz’s 2013 Search Engine Factors study shows that Page Authority brings high correlations in the ranking ability compared to the other metrics they used. Page Authority is acted upon the following factors: MozRank, MozTrust and link counts among many others.
2. Social Signals are also fundamental factors to the ranking ability of web pages
Social signals are seen to be a highly correlated factor affecting Google’s Ranking Algorithm since 2001 by MOZ. Google plus ranks first place while Facebook shares are labelled second and twitter is on the third. The three are considered the top social signals among the social networking sites in the internet.
3. Anchor Text also shows strong correlations despite Penguin updates
The recent Google updates were found to have delved much on the use of over-optimized anchor text of many websites affecting hundreds and thousands of online businesses. Nonetheless, anchor text optimization still proves to be an effective mechanic in ranking web pages. Optimum usage of organic anchor text (branded and non-branded word combination) is better off than trying to raise a huge number of links.
4. and structured data usage (new correlations were measured)
The collaboration of by Google, Yahoo and Bing brings about html tags that webmasters uses to markup web pages. As part of the study, MOZ also check over the ranking relationship of structure markup if there’s any but the output shows none whatsoever (just yet). Hence, cannot be used for ranking signals as of this time.
5. Data also shows significant results on Keywords
Reviewing the data from the result, it shows that keyword inclusion in the title and on the page is a fundamental factor. And also to the HTML body, meta description and H1 tags.
To conclude, most of the respondent’s answers during the survey of SEO pros boils down to three important factors:
The importance of links in the algorithm (approvximately 40%).The proper use of keywords on the value of using Social signals as a medium in the ranking campaign.
However, Moz also concluded that the future might take a step back on the customary ranking factors and pave its way to a newer and more auspicious factors such as sites perceive value to users, structured data, authorship and social signals.