Keeping Abreast With The 2013 Search Engine Factors Fundamental to the Ranking Algorithm

Until now, many internet marketers have not resolved failure in their ranking approach since they have been penalized by the past Google algorithm updates. Though some manage to keep their ranking on top of Google’s search engine, it is still vital to know the 2013 Search Engine Factors that will help boost web pages’ ranking ability without fear.

Every two years, a team of SEO pros from MOZ conducts a study on Search Engine Factors. I have summarized the results from their study below. Learning the factors integral to beef up ones website ranking potential is fundamental if you want your business to be visible online.

Here are the findings of Moz’s 2013 search engine factors study:

1. Page Authority – showed high correlations compared to other metrics

The result from Moz’s 2013 Search Engine Factors study shows that Page Authority brings high correlations in the ranking ability compared to the other metrics they used. Page Authority is acted upon the following factors: MozRank, MozTrust and link counts among many others.

2. Social Signals are also fundamental factors to the ranking ability of web pages

Social signals are seen to be a highly correlated factor affecting Google’s Ranking Algorithm since 2001 by MOZ. Google plus ranks first place while Facebook shares are labelled second and twitter is on the third. The three are considered the top social signals among the social networking sites in the internet.

3. Anchor Text also shows strong correlations despite Penguin updates

The recent Google updates were found to have delved much on the use of over-optimized anchor text of many websites affecting hundreds and thousands of online businesses. Nonetheless, anchor text optimization still proves to be an effective mechanic in ranking web pages. Optimum usage of organic anchor text (branded and non-branded word combination) is better off than trying to raise a huge number of links.

4. and structured data usage (new correlations were measured)

The collaboration of by Google, Yahoo and Bing brings about html tags that webmasters uses to markup web pages. As part of the study, MOZ also check over the ranking relationship of structure markup if there’s any but the output shows none whatsoever (just yet). Hence, cannot be used for ranking signals as of this time.

5. Data also shows significant results on Keywords

Reviewing the data from the result, it shows that keyword inclusion in the title and on the page is a fundamental factor. And also to the HTML body, meta description and H1 tags.

To conclude, most of the respondent’s answers during the survey of SEO pros boils down to three important factors:

The importance of links in the algorithm (approvximately 40%).The proper use of keywords on the value of using Social signals as a medium in the ranking campaign.

However, Moz also concluded that the future might take a step back on the customary ranking factors and pave its way to a newer and more auspicious factors such as sites perceive value to users, structured data, authorship and social signals.

Search Engine Marketing Explained

Search engine marketing is more common than you might think. Many marketers now use the search engine optimized or SEO to market their goods and services. Doing a Google search on any search engine and plenty of marketing is done. This marketing is primarily done by keywords.

How do they do it? They select a list of words that pertain to their business and use that in ads used in search engines, web sites, and other places on the internet. In other words they promote their business with the usage of keywords carefully chosen so that when you type in certain search phrases, their business or opportunity will come up on the hits page for any search engine that you use. This type of marketing is a favorite to use in order to get more business. This actually drives customers to a home page that is selling products, goods, or services. More people buy from search engine marketing than most any other marketing technique available. Since it is so effective, it has become the tool of choice for marketers.

How easy is this to do? Extremely easy to do, due to the fact that with certain words repeated, a search engine marketer can maximize the ad’s effectiveness. Even people without a marketing degree can do this. There are also packages that are offered on the Internet that shout “Make easy money”. These packages can teach you exactly what a search engine marketing person knows and these packages give you the information on what to do and how to succeed. It is a known fact that the Internet is the fastest way to make money and search engine marketing takes that to heart. More things are sold online due to the effectiveness of the search engine marketing pros. Some people now also make their living at home doing this exact thing, and love it because it is so easy to do. Could someone make a living at it? Yes they can and many people do so. Search engine marketing is a very profitable and lucrative business both for businesses and people who work from home as well.

How long has this been going on? It has been going on practically since the invention of the internet. Once people learned that they could sell online, that is precisely when it happened. Of course the search engine marketing has really taken off in the recent past.

It is still considered an untapped gold mine for marketers and more people want a slice of the internet marketing pie.

It still has quite a lot of potential for those who want to sell on the internet and want to be able to drive more business to their online web site. Don’t believe me? Take a look at a search engine and Google in the phrase “Work At Home” Do you see the listings that the engine displayed? Do you notice that some have many listings under their web page?

That is the beauty of search engine marketing. Its also and effective component as part of an overall internet marketing campaign So many different phrases link to the same website. How beautiful is that? With search engine marketing, the optimal keywords are repeated over and over again to maximize effectiveness both of the ad and its listing on any particular search engine. The more hits the advertisement gets, the more business that can be drummed up for the particular web site. This means serious money for the marketer that has used the search engine promotion tools to maximize the effectiveness of these ads. This is what keeps search engine marketing agents and freelancers in the money.

Here Are A Few Tips For Adding Good Search Engine Optimized Content Material To Your Blog

There are plenty of folks these days that wind up starting a blog in an attempt to start getting more visitors to their sites. Other men and women end up using blogs to earn cash with Adsense and even to promote affiliate programs right from the blog itself. No matter what you’re using your blog for, you will notice that you’ll need to still optimize your blog to obtain the traffic you are looking for. And for those of you who want to know how to optimize your blog we will be explaining this to you in this article.

When it comes to obtaining traffic to your blog you will want to make certain that the pages are indexed as well as ranked high in the search engine results pages. If you have a word press blog, you’re permitted to add pinging sites in the settings of your blog, to ensure that each time you update your blog you can have a list of ping sites which will automatically be notified when you generate a new post. You can find lists of ping sites using any search engine, then you just copy and paste this list into your Word Press dashboard.

The next thing you have to do is to ensure that you optimize the particular web page itself employing proper keyword placement. You will have to place your keyword phrase all through the content on the page you are generating. The very first thing that is really important is to make sure that the keyword phrase you’re targeting has to be in the title of the post. Yet another thing you will need to do is to make certain that the URL that is developed for the post also has the keyword phrase in it. This is the actual URL that you’d enter into your browser in order to visit the specific page.

One more thing you’re going to want to be sure of would be that the keyword phrase that you are targeting can be found all through the content. The best technique to make certain you are not overdoing it is to simply add the keyword phrase once in every single paragraph that you have in the content. In addition you will want to make certain that the keyword phrase is listed in the first and the last sentence of the content on that page. This is really a wonderful way to make certain that the various search engines understand what your article is all about.

One last helpful tip is to submit the URL for that page on the different bookmarking sites. The intention of this is to get one way links pointing to the web page as this will in addition help with the ranking of that page. Another thing you’re also going to find is you will be able to get traffic straight from the links in the bookmarking sites. For those of you who follow these tips you ought to find that you’re going to be getting more traffic.

Valuable Social Marketing With Seo Company in India

There are top Social networking websites which are now growing as a new platform for online business. Earlier the video conferencing took world business to a different level. It helped to expand the business ideas among the top in the industry market. Another important role is of search engines. Everyone is aware that where there is a large volume of people, money is to be made there. But the social media optimization into this traffic is not as easy as in search engines. You must take the advantage of this social media optimization, that is what online marketing is all about, and it is not unimportant as you may think. There are many important social media strategies in bringing up the traffic and making more money.

People have struggled with these social marketing strategies, so they are now looking for experts in this field to make them understand the strategies that will really work, save their time and ultimately make them more money or gather a huge network. So social media optimization has become a must and is unarguably the best way of making money on the World Wide Web today.

These social marketing strategies come as a part of SEO packages provided by seo company in India. These are low rated packages compared to seo companies from other parts of the world. These companies take care of internal and external seo for your website. From the word internal it is clear that it is related to coding part, which is the structure of your website. External seo is all about quality link building, the links to your website from other websites on the World Wide Web. As we all know that inbound links are the most important factor for the spiders of the search engines that will rank your website on search engine result pages. Search engines depend on inbound links to your website to determine the influence, relevancy and overall reputation of your website

From the onset of the SEO project the areas like blog marketing, social bookmarking, making groups and running forums should be well understood. Seo company in India with their link building savvy professionals help to improve keyword ranking in a quick and well organized manner. This will take you to a better lead generation and excellent conversion ratio. SEO is one of the most powerful and important methods of growing your business online because of the level of growth you can achieve with a limited budget. The money which you invest with seo company in India is invested into your website to build its authority and maintain its rankings over the long term.