If you are not using search engine optimization techniques you may be missing out on quite a bit of traffic. Those that just blindly write articles and submit them may get some traffic, but there is a better way. SEO is a great way to not only get your articles out there, but also get them in front of more people.
When you use search engine optimization techniques you will be able to get your articles listed higher in the search results for the keyword phrase you are targeting and this could mean a much larger amount of traffic to your article and to your website. This is the top reason why SEO is so important to your success.
3 of the Top Search Engine Optimization Techniques to Use
1. Keyword density
Keyword density is basically how many times you have used your keyword phrase in the article you are writing. Some article directories will tell you this when you submit the article and some have regulations on how high this can be. If you stick with between 1.5% and 3% you will be very safe with the directories and the search engines.
Basically you want to use your keyword phrase about once every 150 words for a three word phrase and once every 100 words for a two word phrase. The longer the phrase is the less you want to use it because if you were to use a five word long keyword phrase every 75 words the search engines will see this as keyword stuffing.
2. Keyword in first sentence of article
One of the ways to make sure you are using the search engine optimization techniques to your advantage is to use your keyword phrase in the first sentence of your article. You should already be putting it in the title and any sub headings you have, but if you also put the keyword phrase in the first sentence you will get a better ranking.
This does two things: one, it will boost your ranking with most search engines, including Google, and two, when your article shows up in the search results this keyword phrase will be in the description and most search engines will bold it. This means that someone that searched for it will see it much easier.
3. Keyword in the anchor text
Another thing you want to do is use your keyword phrase in the anchor text linking back to your website. You may find that with some article directories you are only able to use three words in the anchor text. If this is the case and your keyword phrase is longer, then just use the most important three words as the link.
This not only helps get your articles ranked higher, but it will give you a better backlink to your website. This means that whichever post or page you are linking to will have more ranking power as well. You might even be able to get your article ranked right next to your webpage for extra traffic.
The Benefits of Using Search Engine Optimization Techniques with Article Marketing
When you use search engine optimization techniques with article marketing you will have a much better chance of ranking higher on Google and other search engines with your articles. This means that you could get more views to your articles, which can get you listed higher in the directories along with more traffic to your website.
It is like a domino effect and you will slowly see your traffic climb. SEO could be the reason that you get more traffic and since this will all be very targeted traffic even a small boost should help you make more money from your website. You have to use the search engine optimization techniques to take advantage of this targeted traffic.